30 ANNUAL REPORT 2021
Business model
The aim of the JENSEN-GROUP is to lead by providing the best solutions to its worldwide customers in the heavy-
duty laundry industry. Technical excellence, significant investment in product development and specialized
industry knowledge enable the JENSEN-GROUP to plan, develop, manufacture, install and service everything from
single machines to complete systems, turnkey solutions, and process automation.
We deem product development to be a key part of our business model, as scarcity of resources and a greater
focus on ecology increase the need for sustainable laundry solutions. Sustainability goes beyond purely
environmental aspects. The new bottom-line looks at the eco-social costs and benefits of having clean linen
available. The well-being of the people using and processing the linen is key. As part of our total sustainability
approach CleanTech, the JENSEN-GROUP develops machines and solutions that positively impact the financial
success of the laundry as well as the working stations for its employees.
All products designed and manufactured by the JENSEN-GROUP fall under the responsibility of our factories, called
Production and Engineering Centers ("PECs"). The PECs develop, manufacture, and deliver a full range of
innovative and competitive JENSEN, ALPHA by JENSEN and Inwatec products to our customers through our
worldwide network of Sales and Service Centers ("SSCs") and authorized local distributors, organized into six
Business Regions. This worldwide distribution network together with our laundry manufacturing capability,
project management expertise and after-sales service make the JENSEN-GROUP a credible one-stop supplier
uniquely positioned to act locally, meeting our customer’s requirements and expectations fast and reliably,
whether for a single machine or a complete turnkey solution, anywhere in the world.
The relative share of sales through our own SSCs has increased in recent years. These SSCs operate in the most
important heavy-duty markets: Australia, Austria, the Benelux, Brazil, China, Denmark, France, Germany, Italy,
Japan, the Middle East, New Zealand, North America, Norway, Singapore, Spain, Sweden, Switzerland, and the
United Kingdom.
The JENSEN-GROUP mission is “Creating the future in laundry automation”, a one-liner that we also use in our
marketing communication. The JENSEN-GROUP is committed to offering the best solutions to heavy-duty
laundries worldwide. For this we are in a constant dialogue with our customers, through local presence, to identify
the best solutions for them. Based on our global experience, these solutions consider the total cost of ownership
and are aimed at continuously raising productivity and reducing the ecological impact of our equipment and our
own processes. In recent years, we have particularly invested in further upgrading and expanding our product
range in laundry robotics, AI, automation, new software applications for our industry and environmentally
friendlier products. We are committed, engaged, dedicated and responsible every time we interact with our
customers.